(1 IY[Sr,A;[)c!J,YAKU&v. 8/25/20- Consent DecreeConsent Decree with Commonwealth Radio, L.L.C Political advertising is defined as advertising displays, newspaper ads, billboards, signs, brochures, articles, tabloids, flyers, letters, radio or TV presentations, or other means of mass communication, used for the purpose of appealing, directly or indirectly, for votes or for financial or other support or opposition in an election campaign. 11/4/21 - Consent DecreeAlabama Media, LLC Consent Decree Consent Decree Being able to anchor your media approach within a unique Household ID allows an advertiser to efficiently target an audience across all devices, while also providing accurate cross-device reach and frequency control. 4/15/22- Consent DecreeWBIN Media Co., Inc. 7/15/22- Consent DecreeMediaCo WQHT License LLC Consent Decree that can combine elements of traditional awareness messaging and storytelling as well as digital targeting and tracking. Consent Decree Consent Decree, 5 Star Communications Inc. Lowest unit charges (or "Lowest Unit Rates") guarantee that, in the 45 days before a primary and the 60 days before a general election, legally qualified candidates get the lowest rate for a spot that is running on a station within any class of advertising time running in any particular daypart. 10/14/20- Consent DecreeTown and Country Broadcasting, Inc. Enters into Consent Decree Consent Decree, 7/26/21 - Consent DecreeBrandy Communications Consent Decree, 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree, 7/21/21 - Consent DecreeDakota Communications, Ltd. Consent Decree Consent Decree The 5 Worst Ads In The 2022 Super Bowl - Forbes 0 Consent Decree, 5/7/21 - Consent DecreeAnderson Radio Broadcasting, Inc. 8/12/21 - Consent DecreeNew Media Broadcasters, Inc. The trend is growing so fast that political ads on streaming services are expected to generate $1.44 billion or about 15 percent of the projected $9.7 billion on ad spending for the 2022. 8/24/20- Consent DecreePrinceton Broadcasting Co., Inc. Enters into Consent Decree Thus, vendors are typically decided upon months in advance based on, insights and learnings from previous election campaigns. TV Station WMAQ-TV - Profile Political Subfolder - FCC Public Consent Decree, Cameron Broadcasting. ?LrQb^puZ97Fl nf4WOyNkm aLu9VH`Crv$5MVh\nn Political advertising includes communications that are published in newspapers, magazines, or other periodicals in return for consideration. 4/15/19- Public NoticeLMS electronic filing of radio license renewals and EEO Reports 'Dark money' groups aligned with party leadership steer hundreds of 7/8/22- Consent DecreeCranesville Block Company, Inc. 8/24/20- Consent DecreeMidwest Communications, Inc. Enters into Consent Decree It shouldnt come as a surprise that 2020 will be an unprecedented year for political advertising, not the least of which is the contentious race for president. The primary election lowest unit rate period opens on June 18, 2022 for an August 2, 2022 primary election. Along those same lines, there has been talk in the ad world that first-party data is the only data that matters. A Quick Guide to Advertising During a Political Window Consent Decree, 4/27/21 - Consent DecreeBakken Beacon Media, LLC Consent Decree, 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree, 4/26/21 - Consent DecreeD&K Distributors, Inc. Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. In February 2022, the Google Ads Political content policy will be updated to eliminate existing products, services, and news exemptions to Election Ads policies worldwide. Picture . 9/8/21 - Consent DecreeSunrise Broadcasting, LLC Consent Decree Consent Decree Consent Decree Consent Decree, 8/13/21 - Consent DecreePikes Peak Radio, LLC Consent Decree, 8/12/21 - Consent DecreeNew Media Broadcasters, Inc. By 2023, cookies will be largely ineffectual. Political Advertising on Social Media Platforms - American Bar Association Consent Decree, 7/8/22- Consent DecreeAlexander Broadcasting, Inc. 4/13/22- Consent DecreeMutual Broadcasting System, LLC Consent Decree 3/8/22- Consent DecreeAlexandra Communications, Inc. 4/19/22- Consent DecreeSummit Broadcasting Group, LLC Consent Decree Consent Decree, 11/4/21 - Consent DecreeAlabama Media, LLC Consent Decree, 11/3/21 - Consent DecreeMBM Texas Valley, LLC Consent Decree, 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree, 11/2/21 - Consent DecreePampa Broadcasters, Inc. Apple's iOS privacy update in 2021 has made it more . 3/14/22- Consent DecreeExtra Mile Media, Inc. 10/21/20- Consent DecreeForum Communications, Inc. Enters into Consent Decree hb```f6n>130py4 Y@#*;1Rtg9sEfHsT^|}CgcA/L3~3T E 2-F lH `F`h\``Pg( 11/22/21 - Consent DecreeStellar Media Consent Decree News about Political Advertising, including commentary and archival articles published in The New York Times. Understand how political advertising works FCC regulations, known as "reasonable access rules," date back to 1934 and protect political advertisers by ensuring that they have prioritized access to broadcast commercial windows. On January 18, the lowest unit charge window for Presidential primaries or caucuses begins in Super Tuesday states including Alabama, American Samoa (D), Arkansas, California, Colorado, Maine, Massachusetts, Minnesota, North Carolina, Oklahoma, Tennessee, Texas, Utah, Vermont, and Virginia . At the top of that list is the fact that cookies will no longer be supported by the majority of web browsers by next year. Consent Decree, 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree, 4/22/22- Consent DecreeResort Radio,LLC Consent Decree, 4/19/22- Consent DecreeVictoria Radioworks, LLC Consent Decree, 4/19/22- Consent DecreeSummit Broadcasting Group, LLC Consent Decree, 4/18/22- Consent DecreeMeruelo Radio Holdings, LLC Consent Decree, 4/15/22- Consent DecreeGeorge Country Media,Inc. Consent Decree, 11/10/21 - Consent DecreeBroadway Media LS, LLC Consent Decree, 11/9/21 - Consent DecreeMad Dog Wireless, Inc. Consent Decree, Coyote Communications, Inc. 11/30/20- Consent DecreeCourier Communications Corporation Enters into Consent Decree Simply put, what worked even a few campaign cycles ago wont work in 2022. 21-293, 5/26/21 - Consent DecreeGrand Junction Media, Inc. 7/29/21 - Consent DecreeMcGrath Publishing Company Consent Decree Consider this: For businesses and political advertisers alike, these collective factors make for an incredibly competitive advertising climate. 4/6/22- Consent DecreeKCMB, LLC Consent Decree 8/27/20- Consent DecreeGadsden Radio Media, LLC Enters into Consent Decree In a context where political campaigning is increasingly taking place online and across national borders, the proposal aims to promote high standards . 5/3/22- Consent DecreeLearn Broadcasting Corporation Consent Decree %PDF-1.5 % 2016 Consent Decree, McGrath Publishing Company Consent Decree, Flood Communications West, LLC Consent Decree, Flood Communications of Beatrice, LLC Consent Decree, Dakota Communications, Ltd. 2023 Political Election dates: March 14, 2023 - Township Election August 8, 2023 - Primary Election November 7, 2023 - General Election 2022 Political Window Dates for Minnesota The LUC for the August 9 Primary Election begins on June 25. Consent Decree 7/22/20- Consent DecreeConsent Decree with Cumulus Media New Holdings Inc. It may even be better. Welcome to RAB's 2021-2022 Political Handbook for the Radio Marketing Professional, a comprehensive, non-legal guide to help you navigate the complexities of today's political advertising landscape. A complete list of county boards of election is available on the Virginia Department of Elections website at http://www.elections.virginia.gov/ or https://vote.elections.virginia.gov/VoterInformation/PublicContactLookup. 2019 2092 0 obj <>stream 9/3/20- Consent DecreeApple City Broadcasting, Inc. Enters into Consent Decree 12/15/21 - Consent DecreePerryton Radio, Inc. New Enterprise-wide State Privacy Policy Barnabas Broadcasting, Inc. ~&?+r7-ywW+dj{YLL `K`!=>y!WWWW,pvtvpvtvpvtvpvtvpvtvpvtspstppP(r9e"GQvWtWvWtW+}}}}}}W|={ttptptptptptptpY-Y).H5_bL2c~_oiLOW B endstream endobj 3140 0 obj <> endobj 3141 0 obj <>stream 1950's Original Governor Orval E. Faubus Political fold up broadside However, there are a number of third-party data providers in the industry with a wealth of information around voter habits, insights, and interests, all to help better understand who these individuals are and alternate ways of reaching them. 5/14/21 - Consent DecreeBonneville International Corporation Consent Decree 2/23/21 - Consent DecreeSM-KTTS, LLC Consent Decree Here are a few key things to consider: Some high-profile companies in our space have publicly opted out of using registered voter data for ad targeting purposes. However, that doesnt mean this highly valuable tactic is dead. Pepper Pepsi-Cola Bottling Company of Dyersburg, LLC 11/4/21 - Consent DecreeSummit American, Inc. 11/30/20- Consent DecreeTalley Broadcasting Corporation Enters into Consent Decree Consent Decree, 5/10/21 - Consent DecreeLatino Communications, LLC Consent Decree, 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. Friday, November 19th, 2021 Aristotle Blog, Political Campaigns, Social Media. 9/21/22- Consent DecreeSea-Mar Community Health Center Consent Decree 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree 11/15/21 - Consent DecreeBrazos Valley Communications, Ltd. Consent Decree 12/15/21 - Consent DecreeIca Radio Ltd. As every campaign is different, you need to be able to manage as many factors as possible to achieve your campaign goals. An information blitz on Alaska's new election system is coming, even In July 2021, AdImpact projected that the 2022 political cycle would see $8.9B in political ad spending. Consent Decree, Iliad Media Twin Falls, LLC Consent Decree, Univision Radio Stations Group, Inc. Consent Decree, 2/25/21 - Consent DecreeSM-KSGF-AM, LLC Consent Decree, 2/25/21 - Consent DecreeWennes Communications Stations, Inc. Consent Decree, 2/17/21 - Consent DecreeZimmer Radio of Mid-Missouri, Inc. 8/7/20- Consent DecreeConsent Decree with Freedom Broadcasting, Inc. 8/7/20- Consent DecreeChristian Broadcasting of Norfolk, Inc. Enters into Consent Decree, 8/7/20- Consent DecreeChristian Family Media Ministries, Inc. Enters into Consent Decree, 8/5/20- Consent DecreeEagle Broadcasting, LLC Enters into Consent Decree, 8/4/20- Consent DecreeLa Zeta 95.7 Inc. enters into Consent Decree, 8/3/20- Consent DecreeSkytower Communications-Etown, Inc. enters into Consent Decree, 8/3/20- Consent DecreeWHOC, Inc. Enters into Consent Decree, 8/3/20- Consent DecreeSumter Broadcasting Co., Inc. Enters into Consent Decree, 7/31/20- Consent DecreeH & G C, Inc. Enters into Consent Decree, 7/31/20- Consent DecreeAlum Springs Vision & Outreach Corp Enters into Consent Decree, 7/30/20- Consent DecreeW & V Broadcasting Enters into Consent Decree, 7/30/20- Consent DecreeNorth Shore Broadcasting Co., Inc. enters into Consent Decree, 7/30/20- Consent DecreeCookeville Communications, LLC enters into Consent Decree, 7/30/20- Consent DecreeCenter Hill Broadcasting Corp., Inc. enters into Consent Decree, 7/22/20- Consent DecreeConsent Decree with Alpha Media USA LLC. Home Expertise Expertise Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. 0000007644 00000 n Digital ad targeting requires not just exposing people in your audience to key messages, but coordinating these messages across multiple devices and platforms. 8/7/20- Consent DecreeChristian Broadcasting of Norfolk, Inc. Enters into Consent Decree With the midterm elections underway to determine the balance of power in the . 4/22/22- Consent DecreeResort Radio,LLC Consent Decree 0000001219 00000 n Consent Decree, Brazos Communications West, LLC Consent Decree, Foster Communications Company, Inc. Consent Decree Consent Decree, 7/29/21 - Consent DecreeMcGrath Publishing Company Consent Decree, 7/27/21 - Consent DecreeFlood Communications West, LLC Consent Decree, 7/27/21 - Consent DecreeFlood Communications of Beatrice, LLC Consent Decree, 7/26/21 - Consent DecreeReyes Media Group, Inc. Political Advertising Lowest Unit Charge Window We have years of experience helping clients ensure optimal visibility year-round. As the 2020 election draws closer, we need to take a look at the policies that social media platforms are implementing with regard to political ads, and what the implications are for our democratic process. 4/21/17- Public NoticeFCC To Host Consumer Webinar on the FCC's Consumer Help Center A year later we have revised our projections upwards, to $9.7B. Having the technical infrastructure in place to associate that list to both individual voters or households, and then reach them on any device, including CTV, provides a huge boost to your voter list. No easy answers on reducing U.S. gas prices, despite political ads' claims By Tom Kertscher June 15, 2022 Fact-checking a super PAC attack on Dr. Oz over defunding police, Obamacare, COVID . These cookies do not store any personal information. 3/31/22- Consent DecreeMissoula Broadcasting Company, LLC Consent Decree GOP massively dominates ad spending in 4 out of 5 top 2022 gubernatorial races The latest Ad Age Campaign Ad Scorecard analysis as this year's races heat up By Simon Dumenco and Kevin Brown.. Consent Decree, 7/19/21 - Consent DecreeGreeley Broadcasting Corporation Consent Decree, 7/16/21 - Consent DecreeWayne Radio Works LLC Consent Decree, 7/16/21 - Consent DecreeKOFI, Inc. Consent Decree, 4/27/22- Consent DecreeMoy Communications, Inc. 7/31/20- Consent DecreeH & G C, Inc. Enters into Consent Decree DownloadA Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. and the use of audience modeling. My Cookie Preferences original Arkansas 1960's Governor Faubus window political signs lot of 2. trailer <<6D3542D9DB5643778A03F845A3094FF3>]/Prev 909442/XRefStm 3135>> startxref 0 %%EOF 3172 0 obj <>stream $g} rD$TW4xc H AA 12/22/21 - Consent DecreeWharton County Radio, Inc. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree, 12/21/21 - Consent DecreeMillennium Media, Inc. 3/30/22- Consent DecreeD.R. 2/3/17- OrderWTB Sets Aside Policy Review Report 4/11/22- Consent DecreeKWRL, LLC Consent Decree That includes $214 million on the U.S. Senate race, $166 million on the governor's race, $75 million on U.S. House races, and $138 million for state and local races. It's that time period called the "political window," and it's something every advertiser should keep in mind. 10/27/21 - Consent DecreeS&R Broadcasting, Inc. © 2023 Market Mentors, LLC. 3128 45 U.S. largest political advertisers on Google 2022 | Statista 12/9/21 - Consent DecreeUnivision Radio Stations Group, Inc. New Viant Privacy Policy Consent Decree 2022 has arrived, and it's an even-numbered year which means we will be inundated with political advertising. 5/12/21 - Consent DecreeWinton Road Broadcasting Co., LLC Consent Decree 7/30/21 - Consent DecreeCarter Broadcast Group, Inc. Consent Decree Consent Decree, 8/4/21 - NPRMFCC Proposes Updating Political Programming & Record-Keeping Rules, 8/4/21 - Consent DecreeElk River Broadcasting, Inc. 4/8/22- Consent DecreeBureau Denies Political Programming Complaint of Jim Condit, Jr. 4/8/22- Consent DecreeEagle Communications, Inc. Consent Decree, 7/30/21 - Consent DecreeLegacy Communications, LLC Consent Decree, 7/30/21 - Consent DecreeCarter Broadcast Group, Inc. 7/15/21 - Public NoticeMedia Bureau Opens MB Docket No. BIA Advisory Services estimates that local political advertising revenue will generate$8.4 billion, while Axios has an even higher number of $8.9 billion. 8/27/20- Consent DecreePerry Broadcasting of Arkansas, Inc. Enters into Consent Decree In fact, several browsers stopped supporting them a few years ago. 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree 11/12/21 - Consent DecreeBig Horn Media, Inc. Consent Decree 11/29/19- Public NoticeNotice of Petition for Reconsideration Filed by NAB Primary is held on May 24 ( LUC starts Friday, April 8) Primary runoff is held on June 21 ( LUC starts Friday, May 6) 8/24/20- Consent DecreeConsent Decree with Fleur de Lis Broadcasting, Inc Pai Taps Commissnr. Lowest Unit Rate Schedule - 2022 Elections Lowest Unit Rate windows open 45 days prior to the primary and runoff and 60 days prior to the general election or a special election. 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree Consent Decree, 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree, 3/26/21 - Consent DecreeCrawford County Broadcasting Corp. Consent Decree, 3/10/22- Consent DecreePacific Telestations, LLC Consent Decree, 3/8/22- Consent DecreeAlexandra Communications, Inc. Consent Decree, Custer County Community Broadcasting Corporation Consent Decree, Santamaria Broadcasting, Inc. 10/15/20- Consent DecreeLanser Broadcasting Corporation Enters into Consent Decree Consent Decree, Estrella Radio License of Dallas LLC Consent Decree, Estrella Radio License of Houston LLC Consent Decree, Lahontan Valley Broadcasting Company, LLC Consent Decree, Tackett-Boazman Broadcasting, LP Consent Decree, Majestic Broadcasting, LLC Consent Decree, Fremont Broadcasting, Inc. Easily onboard customer lists and create targeting segments in Viants Adelphic DSP. 0000018931 00000 n 12/8/21 - Consent DecreeBig River Broadcasting, LLC Consent Decree Along those same lines, there has been talk in the ad world that first-party data is the only data that matters. Of those ads, almost 56,000 had political content. February 29, 2020 - All Stations in South Carolina: Democratic primary election takes place. 4/27/22- Consent DecreeGow Media, LLC Consent Decree Broadcast Education is NAB's home for online educational offerings, including live and on-demand New Viant HR Policy Do not forget the political file obligations that attach to political advertising - even outside the political windows. Consent Decree, 12/16/21 - Consent DecreeKPAN Broadcasters Consent Decree, 12/16/21 - Consent DecreeWest Waves, Inc. What are the rules around political advertising (i.e when will I stop 8/4/20- Consent DecreeLa Zeta 95.7 Inc. enters into Consent Decree Thus, some forward-looking partners have already pivoted toward better leveraging first-party data and device graphs to reach voters in a hyper-targeted manner across all devices, including connected TV (CTV). 8/9/22- Consent DecreeLRS Radio, LLC Consent Decree With the lowest unit charge window for the November elections in effect since Sept. 7, 2018 and the first 2020 Democratic Presidential Debates coming at month's end, we revisit a review of FCC . Consent Decree, FCC Proposes Updating Political Programming & Record-Keeping Rules, Elk River Broadcasting, Inc. 2022 Political Advertising Trends, Data and More The 2022 midterm elections are a significant driver for increases in broadcast revenue. 10/16/19- MO&OFCC Adopts Political File Clarification Order 3/26/21 - Consent DecreeCrawford County Broadcasting Corp. 11/9/21 - Consent DecreeMad Dog Wireless, Inc. 10/22/20- Consent DecreeIron River Community Broadcasting Enters into Consent Decree Consent Decree, 10/20/21 - Consent DecreeRiver Rat Radio. 4/28/21 - Consent DecreeKrystal Broadcasting, Incorporated Consent Decree BIA Advisory Services estimates that local political advertising revenue will generate $8.4 billion, while Axios has an even higher number of $8.9 billion. 8/5/22- Consent DecreeReynolds Media, Inc. 2/18/21 - Consent DecreeO-Town Communications, Inc. Politics1 - 2023 - 2024 US Election Calendar 2023 2024 - Candidate H\n@E^&`#Db1 3`48~Fi,*u9wB}68Sc]&c. As a result, broadcast stations and cable companies in Texas are already dealing with legally qualified candidates, and the FCC political. Consent Decree, 7/15/21 - Public NoticeMedia Bureau Opens MB Docket No. 0000030997 00000 n Including ad dollars he's already spent . 11207, which was signed by President Rodrigo Duterte last Feb. 15, 2019 , increased political ad discounts for TV (50 percent) and radio (40 percent) ads, the rates . According to AdImpact, spending on political advertising during the 2022 midterm election cycle is estimated to be a record breaking $9.7 billion. Consent Decree, Inland Northwest Broadcasting, LLC Consent Decree, Richard L. Garcia Broadcasting, Inc. Political Broadcast Rules on the Agenda for FCC's - CommLawBlog 2022 Texas Political Candidate Filing Window Opens Nov. 13 Having the technical infrastructure in place to associate that list to both individual voters or households, and then reach them on any device, including CTV, provides a huge boost to your voter list. 10/19/20- Consent DecreeWDLW Radio, Inc. Enters into Consent Decree Political advertising on social media has been a game changer for campaigns, candidates, and the public discourse. Any printed campaign literature, political advertisement, or electioneering . Continue Reading 12/3/19- OrderMeredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel The public may access the political files of any broadcast station, cable system operator, DBS provider or SDARS licensee at: https://publicfiles.fcc.gov, Pursuant to the Bipartisan Campaign Reform Act of 2002, the FCC is required to maintain an Electioneering Communications Database to allow the public to determine whether a communication sent via a broadcast station, network, cable system and/or satellite system can or cannot reach 50,000 or more people in a particular Congressional District or State. 12/20/21 - Consent DecreeMarvin Vosper Consent Decree H\n0@I@YSuAJ!wD.vlqla6~bs~t};-s91.~8?i0fekS 8/21/20- Consent DecreeAcadia Broadcast Partners, Inc. Enters into Consent Decree 12/21/21 - Consent DecreeMillennium Media, Inc. 0000003135 00000 n 0000009813 00000 n 0000009269 00000 n The best strategy to ensure your advertising airs on schedule (and before rates rise) is to give your media buyer approval to place your buys as far ahead as possible; at least through Q3 is recommended. The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad 4/26/21 - Consent DecreeD&K Distributors, Inc. 8/24/20- Consent DecreeTeche Broadcasting Corporation Enters into Consent Decree 7/30/20- Consent DecreeW & V Broadcasting Enters into Consent Decree 11/10/21 - Consent DecreeBroadway Media LS, LLC Consent Decree MAGNA reportsthat OTT video accounts for 12% of a user's time spent with media, yet only receives 3% of total ad spend. WSAB Its that time period called the political window, and its something every advertiser should keep in mind.